Complete Marketing and Sales Campaigns for your next real estate development

Red Dot’s owner and managing broker Howard Steiss has 28 years hands on experience in the development industry as a recognized and respected authority on new home sales and marketing. During his career, Howard has been the recipient of numerous Canadian Home Builders Association (CHBA) National SAM and provincial Georgie Awards of excellence for the quality of his new home marketing and sales campaigns and promotions. Certified in Built Green home design, he has a passion for sustainable healthy energy efficient home development. He has developed high profile co-branding strategies for developers with BC Hydro Powersmart, Kohler, Delta, GE, James Hardie, Mirage, St Pauls Warranty, Royal Bank, TD, BMO and many more. He has also been an often-quoted expert on trends and issues affecting the BC real estate industry in The Vancouver Sun and other real estate and business publications. Howard has created marketing campaigns and successfully sold out over 50 major residential multi-family projects in Canada's most competitve residential marketplace.

Red Dot Services for Developers

Research and analysis of competitive projects, demographics and niche opportunities

Project concept and architectural review (exterior, landscape, interior design, floorplan, recreational amenity)

Project visioning and competitive positioning in the market

Product design, unit mix and construction recommendations

Project identity (name) and positioning line recommendations

Critical marketing path schedule

Pre-sale advertising and marketing campaigns

Sales office design and installation strategy (sales centre design and traffic plan, logo, web page design and SEO, photography, sales brochure, advertising creative and campaign plan, lead generation strategy and sign designs)

Model home planning and coordination, furnishings budget

Public relations plan and Press releases

Pricing and sales terms recommendations

Provide all in-house sales representatives and support staff

Trained staff and experienced marketing manager dedicated exclusively to your development

All weekly reporting with developer

Marketing to Realtors through Red Dot MLS agency

Complete Transaction management and sales documentation service on behalf of developer

Best practices for customer service and home turnover program

Customer communications strategy

Regularly Scheduled construction & marketing team meetings

Awards competitions and assembly of entries on behalf of developer

For a consultation on any aspect of new home marketing/sales and customer service, please call Howard Steiss at 604-531-8500 or cell 604-209-3142